About the Program
Mr. Auletta provides a full account of how Google came to be a new-media giant. He discusses the engineering ideas that gave birth to the Google world and also provides a peak at the private lives of its founders. Sergey Brin and Larry Page filed for incorporation of Google on September 4, 1998.
Ken Auletta has been the "Annals of Communication" columnist for The New Yorker since 1992. Mr. Auletta is the author of several books, including “Greed and Glory on Wall Street" "The Highwaymen: Warriors of the Information Superhighway," "World War 3.0" and "The Underclass." He has written for various newspapers and magazines and appears regularly as a television interviewer and analyst. In 2002, he received the National Magazine Award for Profile Writing for one of his New Yorker columns featuring Ted Turner.
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