About the Program
Members of "Generation Y" shop 25 to 40 percent more than the average consumer. Author Kit Yarrow tells us the psychology behind this new consumer and how this generation has already changed marketing, such as downloading music from the internet instead of buying CDs.
Kit Yarrow
Kit Yarrow is Chair of the Psychology Department at Golden Gate University and an award-winning consumer research scholar. She's also a business consultant for firms such as, Nokia and General Electric, among others.
Buy the author's book from: Amazon | Barnes & Noble | Indiebound
Jayne O'Donnell
Jayne O'Donnell has been a reporter at USA Today for 15 years and writes the monthly "Managing Your Money" feature "Shopping Sense." She's also written for Good Housekeeping, Parents, Cosmo Girl! and had a column for seven years in Woman's Day.
Buy the author's book from: Amazon | Barnes & Noble | Indiebound