The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th Century Brain

George Lakoff

About the Program

Cognitive science and linguistics professor, George Lakoff, argues that our brains mostly work on an unconscious level and that political thought is often connected to emotions rather than rationality.  He contends that Republicans have succeeded in connecting to a voter's emotions and presents different methods such as the framing of words, "War on Terror" versus "Occupation of Iraq" that have allowed them to be successful.  This event was hosted by BookPeople bookstore in Austin, Texas.

About the Authors

George Lakoff

George LakoffGeorge Lakoff is a cognitive science and linguistics professor at University of California Berkeley and senior fellow at the Rockridge Institute. He is the author of several books, including "Don't Think of an Elephant!: Know Your Values and Frame the Debate - The Essential Guide for Progressives."
Buy the author's book from: Amazon | Barnes & Noble | Indiebound

Program Information

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Past Airings

  • Sunday, November 2nd at 3:45am (ET)
  • Sunday, August 24th at 10:30pm (ET)
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