About the Program
Micheline Maynard talks about the declining success of the Big Three Detroit auto companies (Chrysler, Ford, and GM). Ms. Maynard points to several factors for this decline, including the Big Three's focus on making SUVs instead of cars, efforts by foreign companies to learn about the American market, and a significant decline in the "buy American" attitude when it came to cars. The talk was held at the University of Michigan in Ann Arbor. Ms. Maynard answers questions following her talk.