About the Program
Howard Schultz, chairman and CEO of Starbucks, recounts his return to a leadership position in the company in 2008 after an eight year absence. Mr. Schultz reports on the set backs that the company has faced during the economic recession, his thoughts on Starbuck’s deviation from its original concept, its first economic losses, and his decisions that returned the company to profitability. Howard Schultz speaks at the Capitol Hilton in Washington, D.C.