Science and Technology

How We Decide

Jonah Lehrer

About the Program

Jonah Lehrer describes how the brain makes decisions that combine reason and feeling and can change depending on the situation.  Mr. Lehrer studies several subjects, including a professional football quarterback, a hedge fund manager, and an airline pilot to determine how decisions are made in certain environments and how they can be made better.  Jonah Lehrer discusses his book with Robert Krulwich of NPR's “Radio Lab” at the Strand Bookstore in New York City.

About the Authors

Jonah Lehrer

Jonah LehrerJonah Lehrer is editor at large for Seed magazine and edits the "Mind Matters" blog for Scientific American. He is the author of "Proust was a Neuroscientist." For more information, visit his blog "The Frontal Cortex," at scienceblogs.com/cortex.
Buy the author's book from: Amazon | Barnes & Noble | Indiebound

Program Information

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Past Airings

  • Sunday, March 22nd at 4:30pm (ET)
  • Sunday, March 22nd at 1:30am (ET)
  • Saturday, March 21st at 8:45am (ET)
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